WJ Media Design

Old California Lighting

Client
Old California Lighting

Industry
Commercial Retail

Services
Website Design, Social Media Marketing, Email Marketing, Analytics, SEO

Dive In
WordPress, Corporate Identity, CMS, Keyword Research, Multi-site Design and Management

www.OldCalifornia.com

Be the leader in your small industry niche.

Old California has been around since the 80’s and is easily the place to go for quality craftsman fixtures. The original Old California website was established and functional but did do the beautiful products justice. We helped develop a more pleasing visual feel throughout the site as well as develop a better page hierarchy.

American Made for America’s Homes.

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Why stop at one?

The decision was made by the Old California team to keep OldCalifornia.com a “catalog only”site, but they wanted to develop their other brands on fully e-commerce platforms. In our time with them we have helped develop four new sites, with more on the way! Their style is clean and focuses on the unique products through photography heavy design.

Let’s get social.

Old California was ready to be “new” again to the internet crowd. They now had websites they could be proud to use to showcase the craftsman products they sold. We worked to develop social media integration on all the sites to better connect to the growing community they belonged to. Pinterest, a photo based website, was a perfect fit to add to their portfolio of social accounts. Mobile optimization was of course another big priority for this company’s collection of sites.