An established organization looking to grow.
For the last 50 years AAIE has been a pioneer in IPM innovation and has demonstrated the ability to adapt to its changing industry. In the very beginning, WJ was hired to simply provide event photography for the annual AAIE member conference. Since then, AAIE has engaged us to assist them in growing their membership base and cultivate a contemporary brand identity. We built a website that was easy to implement and that can grow with the organization’s brand. AAIE was in need of a fresh look throughout their marketing pieces and hired us to provide graphic design for signage, mailers, digital presentations, conference programs and more.
Appeal to a younger generation.
AAIE wanted to create a site that was contemporary, innovative and easy to navigate (no matter the device). Their goal was to appeal to a younger generation as well as educate the current members technologically. Mobile optimization was a necessary factor, so the decision to use responsive web design techniques was made early on. They also wanted to re-brand their current identity to make it more appealing and modern. We re-worked their marketing materials, mailers, newsletters, e-mail templates and event programs
