Every good idea deserves a good website.
Devencenzi Ag has been providing services for San Joaquin County’s agricultural community for the last 36 years. For the last 2 years they have been providing valuable research for a select cherry grower community in their area. They were ready to start sharing it with everyone. One problem… they did not have a website. WJ studied the valuable research data tool they wanted to showcase and strategized the best way to provide the audience with the information. We custom built an easy to navigate graph software and trained the Devencenzi team how to use it.
Agricultural support for the San Joaquin Valley
If it doesn’t work then it doesn’t count.
Not only did the graphing software have to look pretty and modern it actually needed to work. This website’s audience base is a technical crowd. Not computer tech but chart and numbers technical. This was a great opportunity to showcase that data doesn’t need to be ugly and hard to read. It can be technical and visually pleasing too! Aside from the valuable data this is one of the biggest compliments Devencenzi Ag receives from their site.
Let’s start with the logo.
When Devencenzi Ag came to us looking for help we asked them for all their current marketing materials for us to analyze and develop a game plan. They had a business card and a t-shirt logo. This was a great time for us to suggest they start from scratch and develop a professional company brand. We started with the re-design of the logo. We went for something fresh, timeless and ag related. Once that was approved the rest of the branding fell into place. We used real pictures, not stock, of the Devencenzi team at work in their element. Besides if you used a stock picture of the wrong field these ag guys would know!